Karachi: Ziauddin University (ZU), East River Digital Z2C Limited and Activ8 launched 12-week innovative digital training ‘ZEAL Future Enablement Programme’ at Ziauddin University.

Purpose is to create pool of talented digital resources at management or project trainee level. Programme will enable up to 50 participants to develop critical skills in digital media planning, social media, Google Ads, business communication, branding and search engine optimisation. ZEAL programme will be delivered by expert trainers from East River Digital, Z2C and Activ8 with additional support from Ziauddin University. Classes will be conducted every Saturday till May 19, 2023 at both Ziauddin University Clifton and North sites.

Pro-Chancellor of University Dr. Nida Hussain expressed her pleasure to attendees. “We are pleased to partner with East River Digital, Z2C Limited and Activ8 to provide our students with an opportunity to gain hands-on experience and develop critical skills in digital media, we believe that this programme will equip next generation of digital leaders with knowledge and skills they need to succeed in their careers.”

“Participants will benefit from extensive knowledge and expertise of trainers as they receive training in critical areas of digital marketing, which will enable them to excel in their respective fields”, she added.

Transformation is continuous not at one time. Every change delivers value for today and facilitates changes to come.

Success requires strategy and roadmap for implementation. “Launching a training academy has been passion project of mine because it can change destiny of our country. By training and enabling our talent to serve global markets we create new set of digital marketing resources that can serve world from Pakistan and bring much needed foreign investment in this country”, said Faizan S. Syed CEO of East River. “Having partners like Ziauddin University, Brainchild and Z2C will ensure this programme has true long term impact and value creation”, he continued.

During event, attendees can look forward to speeches from key stakeholders, panel discussion featuring program trainers and alumni and tour of Ziauddin University.

Published in The Daily National Courier, February, 27 2023

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