BLACKPINK’s contract with music label YG Entertainment is going to end in August 2023 and has emerged as hot topic in K-pop market, BIZoom reported.

NH Investment and securities shared to analyse on January 19. “Fact that YG’s stock prices are still undervalued compared to its competitors despite various momentum reflects market’s concerns as BLACKPINK’s contract expires by August this year. “ They further said, “BLACKPINK’s contract renewal is expected to proceed smoothly, so it is time to put down your excessive concerns.”

According to one of K-pop market insiders, “As far as I know, for Lisa, who has an absolute influence in Southeast Asian markets including her hometown Thailand, many from countries such as China are expressing intention to offer her 100 billion won in guarantee.” Insider added, “This is hard to handle considering size of Korea’s market.”–Agencies

Published in The Daily National Courier, January, 25 2023

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