Karachi: Unilever Pakistan and SEED Ventures announced collaborative initiative named ‘2nd Life Pakistan,’ to address issue of plastic waste and sustainable waste management in country.

Sarah Mooney British Deputy High Commissioner Karachi, was Chief Guest at event and highlighted. “Innovation challenge has brought to forefront untapped talent from Pakistan that will not only enhance creative pool of students emerging but also bring technical expertise when they enter industry to begin their careers.”

Amir Paracha Chairman-CEO Unilever said, “‘2nd Life Pakistan’ challenge represents significant step towards addressing plastic waste issues in our country. At Unilever Pakistan, we are passionate about sustainability and through this initiative, we aim to harness local talent and innovation to create lasting positive impact on our environment.”

Shaista Ayesha CEO of SEED Ventures said, “Initiatives like ‘2nd Life Pakistan’ serve as bridges between nascent innovations and established industries. They expand horizons for research and contribute to knowledge pool where all stakeholders can gain better understanding of landscape.”

‘2nd Life Pakistan’ initiative aims to identify and foster creative approaches to tackle plastic waste, ultimately promoting responsible waste management practices across country. This innovation challenge has brought together local talent to develop solutions for cleaner and greener Pakistan. Divided into two different segments, Acceleration and Research, it has progressed through multiple stages, beginning with initial shortlisting of 11 start-ups and 18 research applications.

Published in The Daily National Courier, October, 20 2023

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