KARACHI: Popular short-video platform TikTok announced new feature that allows users to refresh their ‘For You’ feed if they feel that their recommendations are no longer relevant. This new feature is part of TikTok’s ongoing efforts to ensure an enjoyable viewing experience for its users while also enabling self-expression.

It is feature that helps TikTok users discover diversity of content, creators, communities, and products. However, there are times when people’s recommendations don’t feel relevant anymore, or provide enough variety. To address this, TikTok is rolling out way for users to refresh For You feed recommendations, which allows them to view content as if they just signed up for TikTok. Recommendation system will then surface more content based on new interactions.

TikTok is constantly working to provide an enjoyable viewing experience and takes multiple approaches to help safeguard its platform. For instance, TikTok removes content that breaks its rules, makes inappropriate content ineligible for recommendation into For You feeds, minimises recommendations of topics that could have negative impact if viewed repeatedly and filters out content with complex or mature themes from teen accounts.

Published in The Daily National Courier, April, 04 2023

Like Business on Facebook, follow @DailyNCourier on Twitter to stay informed and join in the conversation.