Dior has announced Bollywood actress Sonam Kapoor as its new global brand ambassador, highlighting the luxury brand’s increasing focus on India’s burgeoning luxury market. With over 35 million followers on Instagram, Sonam will represent collections designed by creative director Maria Grazia Chiuri, reinforcing Dior’s cultural connections with India.

Sonam, the daughter of renowned actor Anil Kapoor and designer Sunita Kapoor, is considered Bollywood royalty, gaining fame through popular romantic comedies like I Hate Luv Storys and Prem Ratan Dhan Payo. Her acclaimed role in the biographical drama Neerja showcased her versatility as an actress. Currently married to businessman Anand Ahuja, she is poised to make her return to the screen after a hiatus following the birth of her first child.

Her influence in the fashion industry was recently highlighted when she made a striking appearance at Dior’s ready-to-wear show during Paris Fashion Week, contributing $2.7 million in media impact value to the brand’s overall $82.7 million total. Reflecting on her new role, Sonam expressed, “It’s a huge honour to be part of Dior’s journey as they redefine creativity and elegance in fashion. Their collections truly resonate with me, and I’m excited about what this partnership will bring.” This collaboration marks a significant step for Dior as it seeks to strengthen its presence in the Indian luxury market.