The Walt Disney Company’s Snow White reboot is facing a crisis as the film struggles to fill seats in cinemas worldwide, despite a massive budget of over $270 million (£210 million). Following a disappointing opening weekend, which saw the film gross just $87.3 million (£67.4 million) globally far below expectations of $100 million (£79 million) the movie is being labelled a “flop.”

Empty theatres, particularly in primetime slots, have raised eyebrows, with pictures circulating online showing cinema screens with no bookings at all.

Snow White, starring Rachel Zegler and Gal Gadot, has also been criticised for its re-imagining of the Seven Dwarfs as ‘magical creatures,’ which many have labelled as part of the film’s ‘woke’ agenda.

Ahead of the release, Zegler and Gadot made comments that stirred controversy, further damaging the film’s reception.

The film, which had hopes of drawing large crowds, has struggled to find its footing in several key markets, including China, where it failed to make a mark, earning under $1 million (£800,000) in its opening days.

In the US, some moviegoers reported seeing cinemas with zero bookings for prime weekend slots, with one person sharing a screenshot of a near-empty IMAX screening.

They commented: “Only ONE person bought tickets for tonight. Yeah, this movie’s gonna flop.” Another post from the same user claimed that Saturday night screenings also had zero bookings, calling the film’s performance “hilariously abysmal.”

Published in The Daily National Courier, March, 25 2025

Like Business on Facebook, follow @DailyNCourier on Twitter to stay informed and join in the conversation.