KARACHI: Smart Business Group (SBG) hosted the Pre-Ramadan Grand Shopping & Food Festival at Beach View Club, DHA Karachi. The esteemed Chief Guest and supporting Partner of the event was Sarfaraz Ahmed Khan, Country Head of Salman Corporation Pvt Ltd.

Erum Arshad, CEO & Founder, and Muhammad Atif Faridi, Director & Co-Founder of Smart Business Group & Elegant Event Planners, emphasized the significance of the event, focusing on spotlighting Pakistani brands and showcasing "Mara Fakar" Pakistani products. This initiative aims to provide opportunities and raise awareness to bolster our national economy through locally sourced products.

They highlighted, "Together, we manage this SBG group & Elegant Event Planners page and organize various events, including exhibitions, cooking competitions, and Achievement Awards.

We provide a free platform on social media for entrepreneurs within Smart Business Group, established in 2020. Our SBG has 6.8k members on social media."

The event was structured into four engaging segments: an exhibition, a cooking competition, Women's Achievement Awards, and a special celebration for International Women's Day.

Our event was graciously sponsored by Salman's, Raviyat cooking oil & Banaspati, Crown Food, Happy Cow, Dawn Bread, and National Food. Many renowned personalities graced our event, making it a memorable occasion.

Published in The Daily National Courier, April, 01 2024

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