P Diddy’s multiple name changes have given him strategic advantage when it comes to his actions being traced.

Diddy who is currently in jail awaiting trial after he was denied bail. Arrested in September for sex trafficking, racketeering and more charges. PR guru Kayley Cornelius told Daily Star there’s strategy behind his seven name changes over years. She said, “P Diddy’s decision to rebrand multiple times wasn’t just about fitting into rap culture of catchy nicknames, it appears to be carefully calculated move, likely going against advice of any PR team or record label.”