Karachi; Pakistan Telecommunication Company Limited (PTCL) subsidiary of e&, (formerly known as Etisalat Group) has launched new Over-The-Top (OTT) platform, SHOQ to provide superior and immersive viewing experience to all data users in Pakistan.

President and Group CEO PTCL and Ufone Hatem Bamatraf, CEO, e& life Khalifa Al Shamsi, CEO evision Olivier Bramly, CEO and co-founder STARZPLAY Maaz Sheikh, senior PTCL and Ufone officials, industry leaders, showbiz celebrities, media representatives and prominent personalities from different backgrounds attended event.

Blockbuster movies and seasons from major Hollywood studios such as Warner Bros, Paramount, 20th Century FOX, among others are here. SHOQ will also host one hundred most watched local and international live TV channels, Pakistani movies and originals to cater to entertainment needs of entire family.

Hatem Bamatraf said, “With increasing penetration of internet, Pakistan needed high-quality local OTT service, offering affordable entertainment that is tailored to local tastes and preferences. “

Khalifa Al Shamsi said, “We are confident that this new service will add great value to people of Pakistan. e& will continue to support PTCL Group, especially in its new chapter of creating digital future that empowers every person in society to create innovative digital services and tap into new customer segments, building success upon success.”

Olivier Bramly said, “evision is largest media and content aggregator in MENA region, where we have always been an integral part of our customers’ lives. “

Maaz Sheikh said, “STARZPLAY is leading subscription video-on-demand service that streams thousands of hit movies, TV shows and other Pakistani and international content.”

SHOQ is available for all Pakistani data users at affordable daily, weekly and monthly with two variants that are Lite & Premium and packages have prices as low as Rs 8 per day.

Published in The Daily National Courier, February, 02 2023

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