According to new report by UK-based beauty comparison platform Cosmetify, Priyanka Chopra’s hair care brand, Anomaly is second wealthiest celebrity beauty brand of 2023, beating likes of US reality TV star’s Kylie Jenner’s Kylie Cosmetics and singer Selena Gomez’s Rare Beauty.

American popstar Rihanna’s Fenty Beauty takes top spot as current wealthiest celebrity beauty brand with revenue of £ 477.2 million. Chopra’s haircare brand, which is in second place has revenue of £ 429.9 million. Meanwhile, Kylie Cosmetics is third on list with £ 301.4 million, followed by singer Ariana Grande’s R.E.M. Beauty with £ 70.3 million in fourth position and Rare Beauty by Gomez capping its way to top five with £ 50.2 million in revenue.

Chopra launched her hair care brand last year. In 2022 interview with Vogue India, Love Again star also spoke about her journey to becoming beauty entrepreneur. Other brands included in list are Drew Barrymore’s Flower Beauty (6th), Australian author Zoe Foster Blake’s Go-To Skincare (7th), Katie Holmes’ Alterna Haircare (8th), Maria Sharapova’s SuperGoop (9th), and American YouTuber Jeffree Star’s Jeffree Star Cosmetics at 10th position.–Agencies

Published in The Daily National Courier, April, 01 2023

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