Hum Bridal Couture Week is Pakistan's biggest bridal fashion show. The reputed fashion show is produced by HUM Television Network in collaboration with Pantene. The three-day-long fashion event has now gained a massive popularity. Every designer wants to showcase his/her clothes at PHBCW. Bridal Couture Week has also paved the ways for upcoming and talented Pakistani fashion designers.

The event is organized on the annual basis. This year's show was directed by the brilliant former model and actor Vaneeza Ahmed. This year's Pantene Hum Bridal Couture Week 2023 is happening in Lahore from 15th December to 17th December. Many popular Pakistani actors walked the ramp for BCW. Today, was the last day of Pantene Hum Bridal Couture Week. On the day 3 of PHBCW, Ushna Shah, Ayesha Omar, Kubra Khan , Goher Mumtaz, Vaneeza Ahmed, Nadia Jamil, Nazish Jahangir, Azekah Danial, Hammad Shoaib, Sabeena Farooq, Usman Mukhtar, Reema Khan, Mehwish Hayat, Nausheen Shah, Saleem Mairaj, Falak Shabir and Sarah Khan walked for the talented Pakistani designers.

Published in The Daily National Courier, December, 19 2023

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