LAHORE: Pakistan Carpet Manufacturers and Exporters Association (PCMEA) has partnered with National College of Arts (NCA) to promote country's carpet industry through an international exhibition scheduled to be held in October this year.

PCMEA Senior Vice Chairman Usman Ashraf told media here that collaboration aimed to align promotional efforts with global standards and trends to revive beleaguered industry. Upcoming World Expo in Lahore would showcase Pakistani carpets to attract potential buyers, boosting exports and contributing to economic growth. Usman Ashraf urged government to provide full patronage for success of international event during review meeting on preparations for World Exhibition. He emphasised need for extraordinary cooperation from all relevant institutions including Trade Development Authority of Pakistan (TDAP).

He mentioned that association has recently held meeting participated by senior central leader Abdul Latif Malik, senior member Riaz Ahmed, Shahid Hasan Sheikh, Atiqur Rehman, and Major (retd) Akhtar Nazir, Saeed Khan to discuss matters pertaining to contacts with foreign buyers, features of proposed hospitality package and other suggestions.

PCMEA senior Vice Chairman expressed optimism that upcoming global event in Pakistan would bolster ailing hand-loom carpet industry, drawing attention to its significance.

He called on TADAP and relevant institutions to provide robust financial and technical support, considering Pakistan's economic climate, to ensure event's success. He reiterated to revive struggling industry and boost exports through this global platform.

He said industry stakeholders have reservations over current tax system, terming it hindrance in achieving government's ambitious export targets of $ 60-100 billion, therefore, all authorities concerned should reform taxation system in consultation with all stakeholders. Related Topics