Karachi: Chairperson ACT and former chairperson UPA Atiqa Odho returned from successful trip to Saudi Arabia where she performed umrah and also met with people representing Saudi Media Industry. In Meet and Greet event held in her honor in Jeddah, organised by Nausheen Waseem, General Entertainment Authority Advisor, Odho expressed dire need for Pakistan to make dramas and films that are culturally acceptable and can be dubbed in Arabic language to run on indigenous channels in Saudi Arabia.

Speaking in front of audience of Pakistanis living in Jeddah and media, Odho said, “I feel times have changed and we can no longer restrict our content to just Pakistani diaspora around world. However, our plays are only showing on Pakistani channels as they are not being dubbed for other nationalities to understand them. I have requested relevant Saudi authorities in Riyadh to bring Pakistani dramas here for dubbing in Arabic language and telecasting on Saudi channels.

“Film industry of Pakistan has proved itself all over world including in Saudi Arabia and earned foreign exchange from their phenomenal work. Our actors and journalists are playing an important role to introduce culture of Pakistan to outside world and government should now do its part to support and patronise showbiz industry.”

Do joint ventures as well with cultures and artists.  Odho stated, “Pakistan and Saudi Arabia have deep and meaningful history from which we can create narratives that tell collective story.

Odho already started working towards this end since her return and is setting wheels in motion to achieve her goals.

Published in The Daily National Courier, February, 20 2023

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