Karachi: Remembered as one of most influential singers in sub-continent and referred to as “Queen of South Asian Pop” by her fans, Nazia Hassan lit up Spotify’s digital billboard at iconic Times Square, New York City as EQUAL Ambassador of month.

Her ambassadorship and feature on billboard were timed to coincide with her 22nd death anniversary as a tribute paid to pop icon.  Nazia is revered as a legend not just in Pakistan but across globe for redefining genre of pop music at a time when it was relatively unexplored. She is amongst a rare league of artists who have etched an irreplaceable mark on people’s hearts.

As her voice and services to society continue to live on, Spotify is celebrating Nazia by featuring her on cover of Global EQUAL playlist and highlighting her famous song, Boom Boom on EQUAL’s global and local playlists. Her brother Zoheb Hassan said, “My sister always considered herself as a social worker and not really a musician. She worked with UN for children and peace in region, she also did a lot of charitable work as she wanted to help children and young people in need and she did all of this very quietly. She did not share this side of her life with anyone, including her own family. We only found out later after she had passed away. It was her greatness that she never spoke about it.”

“I would like to take opportunity to thank Spotify for making my dear sister ambassador for EQUAL Pakistan and Global, representing female artists of region,” he commented.  Allanya and Amelia Hassan nieces of Nazia also expressed their excitement at this special occasion. “She’s always been a huge influence on us growing up, we love her music and she was an amazing person. 

Published in The Daily National Courier, August, 19 2022

Like Business on Facebook, follow @DailyNCourier on Twitter to stay informed and join in the conversation.