In a recent social media post, Pakistani actor Saheefa Jabbar Khattak vehemently criticised local media outlets for their superficial coverage of women, specifically targeting an article about fellow actor and social media influencer Dananeer Mobeen. The article in question, which drew Saheefa's ire, featured a headline that invited internet users to debate whether Dananeer is showing signs of ageing.

Saheefa took to her Instagram Story to share her frustration, posting a screenshot of the article with a compelling message superimposed. “And yet, her craft wasn’t discussed nor were her achievements as an artist or how she worked on herself to reach where she is today. Instead, we are focusing on and making headlines about her ageing. Have we truly lost our minds? What kind of publications are these?” she wrote.

Her post highlighted a significant issue within media representation, where the focus often shifts from the professional achievements of women to their physical appearances. Saheefa's statement points out the disregard for Dananeer’s contributions and achievements in the industry, emphasising a need for a shift in media narratives that celebrate women's careers and talents rather than their looks.

Dananeer, known for her viral ‘Pawri Ho Rahi Hai video’, has since become a significant figure in the digital space, leveraging her influence to promote various brands and messages. Despite her success and influence, the media focus, as critiqued by Saheefa, remains disappointingly superficial.

This isn’t the first time Saheefa, known for her roles in television dramas and as a model, has spoken out about issues affecting women in entertainment. Her vocal stance on such matters resonates with a broader audience who seek more meaningful media engagements around the achievements of women in various sectors.

Saheefa's call for a change in narrative is a stark reminder of the pervasive issues that still plague media representation of women, not just in Pakistan but globally. Her post has sparked conversations on social media about the need for a more respectful and holistic approach to how women are portrayed in the media.

Published in The Daily National Courier, April, 15 2024

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