Karachi: metAsia Celebs in collaboration with TrustVibes Inc., has launched Pakistan’s 1st Exclusive Metaverse Club (EMC) which aims to transform entertainment industry of Pakistan. Iinitiative brings celebrities, industry professionals and fans under one roof in a community centric approach with local and global privileges. Grand launch took place in a star-studded ceremony at a local hotel.

Co-founded by Dr. Muzna Ebrahim, Sadi Shahrukh, Rashid Jamal and Hassan Farooq, metAsia Celebs is a UAE based entertainment start-up that offers metaverse and NFT services to artist and musicians in metaverse and NFT revolution.

Dr. Muzna Ebrahim, co-Founder metAsia Celebs and CEO Checkmate Group said, “There is a lack of awareness and knowledge of metaverse integration among celebrities in southeast Asian market. This platform will offer 360 solutions and help these artists in creative endeavours through metaverse concerts, fashion shows and metaverse related businesses.”

Launch of EMC-Pakistan Chapter kicked off with a networking session followed up with an interactive Q/A session with founders. Dr. Irfan Hyder, Vice Chancellor Ziauddin University, enlightened audience on how metaverse is shaping next generation of education and institutions. Zeeshan Abbasi, CEO mParsec also shared his valuable insights on 'reality vs. fiction.'

Experience lounge was presented by TrustVibes US, which gave attendees a look and feel of metaverse starting with selection of their avatars along with immersive environments and ecosystems in metaverse.

Published in The Daily National Courier, September, 19 2022

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