KARACHI: Reiterating commitment to social responsibility, JS Bank said in statement that it participated in Global Pinktober Month, dedicated to raising awareness about breast cancer and importance of early detection.

Month began with awareness activities designed to communicate essential knowledge about breast cancer, its risk factors and role of early diagnosis to internal and external audiences through multiple platforms including digital and social media channels. “We’re not just a bank; we’re community. And in our community, we look out for each other,” said Basir Shamsie President, CEO of JS Bank.

Awareness campaign was followed by an interactive session for all JS Bank’s employees. Dr. Zubaida Qazi, Founder and President of Pink Pakistan Trust, conducted session at Jahangir Siddiqui Auditorium at IBA, Karachi. She shared details about this life-threatening cancer, importance of regular self-examinations, and clinical screenings, which can significantly improve chances of survival. Session gave chance to breast cancer survivors to share their stories of strength and resilience.

Teams at JS Bank also visited Shaukat Khanum Hospital, PIMS and Jinnah Hospital in Lahore, Islamabad and Karachi respectively, to show solidarity with cancer patients. Bank also partnered with Mumtaz Hospital to offer free one-on-one screening and consultation and with Dr. Ziauddin Hospital to conduct awareness sessions for its staff, helping them identify early signs of breast cancer.

JS Bank hopes to empower individuals to take charge of their health and encourage them to spread message of early detection to their loved ones. Pinktober is more than just corporate social responsibility initiative; it’s call to action. It’s reminder that we all have role to play in creating better future for ourselves and our communities. By joining hands, we can make real difference in lives of those affected by this disease.

Published in The Daily National Courier, October, 30 2023

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