Investment moot on ‘Integrated Tourism Zones’ in KP organised to promote responsible tourism
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Karachi: Integrated Tourism Zones in Khyber Pakhtunkhwa at Mankyal, Swat and Ganool, Manshera were held here. ITZs is maiden concept in Pakistan which aims to open new destination in Khyber Pakhtunkhwa to promote responsible tourism by suggesting diversity and quality in tourism offering of these destinations and provide guidance for tourist planning and destination management activities.
Provincial authorities and other speakers shared opportunities for private sector investments with participants. As part of this exercise, customised plans for each destination have been prepared and will be used to invite investments from private sector.
“Khyber Pakhtunkhwa is well positioned as preferred tourism destination in Pakistan focusing on creating employment opportunities by promoting tourism activities and making efforts to conserve natural and cultural assets by promoting responsible tourism in province” KP Chief Minister Mahmood Khan said in message for event.
Director General KP Culture and Tourism Authority Muhammad Bakhtiar Khan stated, “Khyber Pakhtunkhwa Tourism Department is committed to its objective of making province preferred tourist destination.”
Touseef Khalid Project Director KITE gave briefing on sustainable tourism initiatives undertaken by KITE. “Use of innovative approaches including, development planning for new and existing destinations, public-private partnerships, reduce carbon footprint and heritage preservation are at centre of project implementation.” Kiran Afzal senior private sector specialist World Bank mentioned that ITZs can especially help tourism sector of KP in attracting investments which will lead to economic and social uplift of local communities.
Zubair Motiwala CEO TDAP urged local investors to make investments in tourism sector. He explained step taken by TDAP and government in facilitating investments in this sector.
Published in The Daily National Courier, December, 22 2022
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