LAHORE: The trophy of the ICC Men’s Cricket World Cup to be held in India later this year, will reach here on September 5 to embark on a two-day trophy tour of Pakistan. The World Cup Trophy will be taken to educational institutions, historical places and shopping malls on September 5 and 6.

The trophy toured Pakistan with a slight day after it was initially supposed to tour Pakistan in early August. The ICC Cricket World Cup trophy embarked on the tour across the globe, on June 27, 2023, marking 100 days prior to the extravaganza starting on October 5. The trophy will tour 18 ICC member countries across five regions — Africa, the Americas, Asia, East Asia Pacific and Europe during this 100-day tour. The trophy will then return to the host India for the final 30 days before the event to be exhibited across the country to hype up the fans for the upcoming event. The 2023 edition Trophy Tour will provide cricket fans around the globe with a chance to recreate the celebratory and carnival atmosphere witnessed during the marquee event. Through innovative activations and events in different countries, the ICC Men’s Cricket World Cup 2023 Trophy Tour will provide a chance for one million fans to have their own personal interactions with the coveted piece of silverware. On the launch of the Trophy Tour, ICC Chief Executive Geoff Allardice said, “The ICC Men’s Cricket World Cup Trophy Tour is an important milestone in the countdown to what will be the biggest ICC Men’s Cricket World Cup ever. This Tour will see the iconic silverware meet heads of states, launch community initiatives and support cricket development programmes in addition to visiting some of the most iconic landmarks around the globe.

Published in The Daily National Courier, September, 04 2023

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