As release of his upcoming film Money Back Guarantee approaches this Eid, Fawad Khan is opening up about his thoughts on present and future of Pakistani cinema. In an interview, he shared his views on industry’s growth and opportunities for employment and revenue.

Khan acknowledged that Pakistani film industry cannot be compared to those with larger budgets such as India and Hollywood. However, he expressed hope for country’s cinema to grow and expand within its limited resources. “When this wheel will rotate, returns will increase and investment in films will increase, industry on its own will expand,” he said.

He emphasised importance of creating unique local content and improving quality of work to establish distinct identity. He stressed need for local digital streaming platforms, which would provide more opportunities for filmmakers and actors. He believes that reducing “Free viewing” and supporting creators’ efforts could result in significant revenue for industry.

Published in The Daily National Courier, April, 17 2023

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