LAHORE:- Pakistan’s leading shoe-making companies participated in three days footwear fair of Expo Riva Schuh from January 14-17 in Italy under aegis of Pakistan Footwear Manufacturers Association PFMA) to have preview of fashion collections, gather orders, acquire new international clients and have peep into innovation within sector. Led by Lt. Col (retd) Ahmad Fawad Farooq, Secretary General PFMA, participating companies got ideal opportunities to interact with exhibitors and visitors besides exploring new avenues for their business expansion through international collaboration.

“Expo Riva Schuh has become dynamic and interactive network that allows to meet multiple exhibition needs, from those typical of exhibition market to one-to-one meetings,” said Ahmad Fawad Farooq, adding that management of fair honoured only PFMA representative to accompany their official’s team at ribbon cutting ceremony. UE Pvt Ltd, Service Industries Ltd, EPCT, Firhaj, Starlet, Shafi Pvt Ltd and KTM Footwear participated in event. “Pakistan’s exhibitors got fair share of attention from shoe enthusiasts as they got complete preview of new fashion trends in Pakistan and plan orders well in advance besides promptly identifying trends and changes in footwear market,” he added.

“We may arrange such an event after consultations with our counterparts in Bangladesh, India and other regional bodies,” he said. Great protagonists in footwear, leather goods and accessories industry, institutional bodies, consortiums and private realities at national and international level companies from 41 countries including Italy, Germany, Spain, France, UK and others and visitors from over 100 different countries participated in fair.

Published in The Daily National Courier, January, 20 2023

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