The pre- COVID era was one thing, but today things are altered significantly with rapid progression in digitalization. With all its worries and quarantines, Covid19 has forced people indoors. Because of this, a sizable portion of the population uses the internet to pass the time, especially on social media sites like Instagram, Facebook, Twitter, and others. Numerous businesses think that right now is the ideal time to develop a new website or revamp an already existing one.

Presently both new and old businesses are also seeing this as a good time to pursue e-commerce, and new internet firms are constantly popping up as a means to make money now. Websites have become increasingly important in the fields of education, medicine, and other industries. Thus, the need to digitalize the most basic of operations persists today and will increase ever more so in the future.

Here are some reasons why we think digitalization is crucial today and you should too:

Contactless Interaction

We may anticipate fewer contact screens and more voice and machine vision interfaces in the post-COVID-19 future. That’s because COVID-19 has made the majority of us hyper-aware of every touchable surface that could lead to contracting it. Before the outbreak, mobile contactless payment systems were already introduced. Thoughts that there are ways to pay for products and services that don't require physical contact became popular as people became more attentive to what they touched.

In addition to this, machine vision interfaces are currently in use in several businesses that offer self-checkout. We expect that we may even see a rise in voice and machine vision interfaces that recognize faces and motions across several industries in an effort to lessen the amount of physical interaction.

Enhancing Social Experience

The ability of social media to provide real-time updates around the globe is the reason why people chose it as their main news source. For instance, Facebook and Instagram going live, have a rather large audience coverage and on-the-spot sharing options to boot. Companies and influencers can utilize social media platforms as a tool to demonstrate transparency and authenticity.

Moreover, while aimless scrolling is satisfying on its own, what if you get something out of it? What better way to launch your online marketing campaign than to use social media? You can advertise your company on a variety of channels, including Twitter, Instagram, Tumblr, LinkedIn, Facebook, and even Pinterest.

Using social media advertisements, which allow for precise targeting, you can specify your target demographic in order to connect with the most qualified prospects. Depending on their demographics, purchasing patterns, and other factors, you can even target leads. It is self-explanatory how social media works as a wand of fortune in our time.

Boosts Productivity

More than ever, businesses must keep up with the fast-paced digital environment. They must be capable of reacting quickly to any market change, turbulence, or fresh opportunity. Agile techniques like reviewing the organization's website, and keeping up-to-date their social media pages help businesses alter course quickly and move according to the latest economic trends.

When business processes are automated, this makes it possible to change and react to changes at a relatively quick rate. Moreover, it enhances productivity keeping things cost-effective. Hence, in this way, exchanging your analog version of life with an effective digital version is the best barter you can make. Not only does it boosts work efficiency, but also decreases the chances of human errors. So why not assign your menial tasks to machinery and relax?

Secure Data Storage

As well as lowering or eliminating the cost of printing and transferring documents, going digital will also drastically cut the cost of document management. For organizations, it could be costly to print, store, and maintain paper documents. Even worse, the papers can be lost in the event of natural disasters or due to human error, taking your most important asset with it.

A better and more affordable form of backup and recovery is available because of digital storage, which is far less expensive than physical cabinets. Online storage options not only allow you to store and process your data online; rather, they help you secure it thoroughly. With tons of security software out there, you can easily secure your documents and better yet access them on the go.

In a Nutshell

From personal experience to garnering customer attention in business – everything is done better through social media. According to one research by statista; as of April 2022, Covid-19 has bumped up internet use by a massive 63 percent, a statistic we can hardly overlook. With that, we can safely deduce that digital and social media are the new black and will continue to stay so in a more developed form in the years to come.

Published in The Daily National Courier, August, 10 2022

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