Coca-Cola, foodpanda join hands for meals, drinks
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Karachi: foodpanda, Coca-Cola Icecek Pakistan and Coca-Cola Export Corporation are creating ‘Real Magic’ by entering long-term partnership to bring exclusive deals and discounts for foodpanda customers.
Muntaqa Peracha CEO foodpanda said, “Consumer behaviour in Pakistan is constantly evolving, making food delivery platforms increasingly popular for convenience and enhanced experience it provides to consumers.”
Coca-Cola in bringing customers their favourite meals from thousands of restaurants across country. Fahad Ashraf Vice President Coca-Cola Company Pakistan and Afghanistan said, “This partnership is a natural synergy for a growing market that increasingly depends on digital technology for lifestyle choices from food to groceries.”
We want to expand quality so our customers can be happier and find what they need with ease that applications like foodpanda provide.” Syed Murtaza Abbas Marketing Director of Coca-Cola Icecek Pakistan said, “This partnership will contribute to simplifying lives of our customers and increase availability of Coca-Cola products.” foodpanda, Coca-Cola Icecek Pakistan, and The Coca-Cola Export Corporation have kicked off partnership with a nationwide campaign, #MagicMeals.
Published in The Daily National Courier, September, 28 2022
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