Karachi: CEBO Management Company and Habitt City introduced ‘Pakistan Kay Rung Zayeqay Or Saqafat Kay Sung,’ an enchanting event that celebrates diverse cultural heritage and flavors of Pakistan at Habitt City. It is brainchild of Chef Samia Lari, visionary CEO and President of CEBO Management Company.

Chef Samia Lari driven by her passion for promoting Pakistani culture has meticulously curated this event to showcase true essence of Pakistan’s culinary traditions. Recognising Karachi’s pivotal role in bringing together people from different communities, cultures and tastes, Chef Lari aimed to create platform that highlights city’s vibrant tapestry. CEBO enlisted participation of distinguished celebrities and renowned industry chefs who share their expertise during engaging talkies lounge sessions. Those sessionsl touched upon various subjects such as future of culinary industry, academia, sports, health, fitness, education, AI technology, Pakistani cultural fashion, beauty, nutritional values, universities and entrepreneurship guest panelist Chef Mairaj Khan, Chef Yasir Binyamin, Chef Altaf, Chef Shazia Noor, Chef Ayesha Sidduqui, Chef Naufil, Chef Owais, Sana omer, Sara junaid, Dr Mubashira, Dr Umme Raheel, Hadeel Baloch, Chef Areeba, Dr Hina Anees, Arshad Saleem, Muhammad Ali, Dr Tasneem, Abdul Saleem, Dr Sana Mirza, Nasir Zaidi, Muhammad Junaid Jawwad, Arshama Rameez, Misbah Amin and Durre shehwar.

Live cooking and baking sessions have been organised to provide firsthand experience to attendees. Event aimed to support small startup businesses with 40 exhibition stalls exclusively dedicated to entrepreneurs Glowzi, Wowden, Buy to be, VALEEJAH,  Hina Mukarram, Precious Pies, Glowzi, Reem’s look divine, Sid’s Art Gallery, Sajawat,  Maple clothing and Jewellery, Farah Naz  Lens House, Bloombox, Daisy Doo, Threads, Forever Grace, Scrunchie Galore, Ideal Collection, Floral’s Fashion, Diet Food,  RA traders and distributors, Beastie, Mills and Bakes and others. Organisers extend gratitude to event’s invaluable sponsors including Habitt City,  Shangrila, Hamdard, Glam Gas, Nelson, Natural Health Life, Biz Today, VIP Caterings, Bake and Take, Saima Caterings, Ghazi Foods and Arhaan Delights. 

Published in The Daily National Courier, August, 16 2023

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