BLACKPINK has surprised fans by announcing launch of a new campaign to commemorate their pre-release single Pink Venom. On August 17, official social media accounts of BLACKPINK shared news of group’s latest global campaign Light Up The Pink campaign 2022.

The Light Up The Pink campaign is organised to celebrate girl group’s pre-release single Pink venom which is scheduled to drop on August 19, ALLKPOP reports. On day Pink Venom releases, big cities like Seoul, Shanghai, Bangkok, Tokyo, New York and Los Angeles will light up pink for fans. Fans will be able to see live event on special spots in cities and live recordings will be made available for fans from other parts of world. For those unversed, band will drop new album BORN PINK on September 16, 2022. BLACKPINK was formed by YG Entertainment, consisting of members Jisoo, Jennie, Rosé and Lisa. Group debuted in August 2016.

Published in The Daily National Courier, August, 18 2022

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