Aima Baig has revealed her intentions behind making the track. Taking to her Instagram Stories, Baig stated that from her end, her next is a tribute to the biggest province of Pakistan, Balochistan, and its culture and customs: “I wanted to make this song as a tribute to the Baloch culture, their meethi (sweet) language and beautiful traditions. This is to celebrate the rich culture of our largest province.”

Baig acknowledged that while she often receives criticism for a lot of things, and “rightly so, I’ve always supported our own cultures, let it be Punjabi or Seraiki.” She added, “I personally think that this is long overdue for us privileged individuals to promote our long neglected, forgotten regions and cultures.”

Published in The Daily National Courier, February, 22 2023

Like Business on Facebook, follow @DailyNCourier on Twitter to stay informed and join in the conversation.