OP-ED

Rewards and interruptions of digital marketing

Basically, digital marketing is online marketing. Marketers use this medium to promote a product. However, this form of marketing is entirely different from traditional marketing. Digital marketing consists of other methods and channels. In simplisti...

Out of the list of high risk countries

It is good to see that European Union has also removed Pakistan from the list of high risk countries. After FATF, Pakistan achieved another major success, additional conditions of European legal and economic operators will not apply to Pakistanis. Th...

Concerted Efforts by Pak Navy, Jahangir Khan and Combaxx Sports to regain past glories in squash

Though squash is not our national game, the game has become our source of recognition in sports at the international level as our legendary players remained unbeatable at the world level for decades, winning a record number of titles, trophies and Wo...

Kashmiris need diplomatic offensive from Pakistan against Indian brutalities

India landed its armed forces on October 27,1947 in Kashmir to suppress the Kashmiris who were protesting over the Hindu ruler’s delaying tactics in announcing accession to  Pakistan, as per agreed partition formula. The Indian forces carr...

Farmers uplift plans: need of the hour

Pakistan is primarily an agricultural country, even today a huge majority of our population lives in rural areas, so it is necessary to improve the quality of life of small farmers for public prosperity. In this context, the International Fund for Ag...

Being ambitious

The word “Ambition” comes from the Middle English word “ambicioun,” meaning and excessive desire for power, money or wealth. Ambition is something that everyone, no matter their age or cultural background, has instinctively. A...

Greediness; a depict of societal and religious annihilation

Greediness/Materialism has been broadly defined as an orientation towards money and the acquisition of purchases that convey status as a way to attain personal achievement and individual well-being. Materialism is a philosophical system that regards...

A viable solution to trade woes

The difficulties faced by industries in the wake of restrictions on imports is no secret and to overcome the situation, different trade bodies have suggested to the Govt to opt for barter trade with neighboring countries. The Association of Builders...

Estates and solutions of Illiteracy

Pakistan is faced with both extremism and terrorism for quite long. It has affected political stability, economy, social cohesion and the unity required for peace and prosperity, besides  colossal  loss of lives of both civilians and army p...

Sectarianism eats up a society from within

Pakistan is faced with both extremism and terrorism for quite long. It has affected political stability, economy, social cohesion and the unity required for peace and prosperity, besides  colossal  loss of lives of both civilians and army p...

NC Big Stories

PIA privatisation to be broadcast live on digital platforms

ISLAMABAD: Prime Minister Shehbaz Sharif yesterday directed that the ongoing privatisation process of Pakistan International Airlines (PIA) be broadcast live on television and digital platforms, ensuring transparency throughout the proceedings. Chair...

Pakistan's polio tally rises to eight in 2025

PESHAWAR: The National Institute of Health (NIH) has confirmed a new case of polio in Bannu, Khyber Pakhtunkhwa the third from the province this year and the eighth reported across Pakistan as this year's second inoculation drive is in full swing. Th...

At least six terrorists 'sent to hell', four injured in KP's Bannu: ISPR

BANNU: At least six terrorists were killed while four others were injured during an intelligence-based operation (IBO) carried out by security forces in Khyber Pakhtunkhwa's Bannu District, the military's media wing said yesterday. According to a sta...

US envoy Baker, CM Murad discuss trade, investment opportunities

KARACHI: US Charge d Affaires Natalie Baker, during her visit to Karachi, reaffirmed Washington's commitment to expanding trade and investment ties with Pakistan, highlighting the importance of private sector leadership and economic cooperation for s...
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